Core Insights - The consumption market in China has seen a significant increase during the National Day and Mid-Autumn Festival holidays, with consumers opting for high-quality food products and family gatherings [1][3][7] Group 1: Consumer Behavior - There is a notable shift in consumer behavior towards high-end products, with items like king crabs, East Star groupers, and premium steaks becoming popular choices across various cities, not just in first-tier cities [1][3] - Sales of king crabs during the holiday period saw a year-on-year increase of 185%, with a single-day sales spike of 197% during the Mid-Autumn Festival [3] - The demand for hairy crabs also surged, with sales increasing by over 150% during the holiday, particularly in traditional seafood regions like Qingdao, where sales grew by 400% [3][5] Group 2: Market Trends - The acceptance of high-quality seafood, such as East Star grouper, is rising among consumers in second-tier and lower cities, indicating a broader market trend towards premium food products [5][7] - The sales of premium beef, particularly steaks, increased by nearly 20% during the holiday, with specific cuts like thick-cut ribeye and tomahawk steaks gaining popularity [5] - The rapid expansion of Hema stores in various cities reflects a growing consumer demand for quality and convenience, with some locations experiencing significant customer traffic, leading to "Hema traffic jams" [7][9] Group 3: Future Outlook - The ongoing expansion of Hema into new cities is expected to further satisfy the rising demand for quality living among residents in emerging cities, indicating a shift in the consumption structure in China [7] - As more brands follow suit in establishing a presence in these markets, the consumption potential in emerging cities is anticipated to be further unlocked [7]
盒区房扩容超60城 帝王蟹、东星斑引领长假品质消费
Cai Jing Wang·2025-10-09 08:07