“味蕾游”点燃超级黄金周 餐饮消费活力迸发

Core Insights - The 2025 National Day holiday coinciding with the Mid-Autumn Festival has sparked a surge in consumer spending, particularly in the food and beverage sector, highlighting a shift towards experiential consumption [1][2] Group 1: Consumer Trends - The "must-eat" list on Dazhong Dianping saw a nearly 180% increase in traffic during the holiday, with cities like Shanghai, Beijing, and Guangzhou leading the way [1] - There is a notable trend of restaurant consumption expanding into lower-tier markets, with some small towns experiencing over 217% growth in traffic on the list, and order volumes for local shops increasing by over 222% [1] Group 2: Brand Performance - Popular restaurant chains like Haidilao reported high customer traffic during the holiday, with some locations achieving a table turnover rate exceeding 12 times in three days [2] - New seasonal products have been launched by major dining brands to cater to consumer preferences, such as the "Jinguiguan Yin" series from Chabaidao, which sold nearly 1.3 million cups during the holiday [2] Group 3: Economic Impact - The explosion of restaurant consumption during the holiday reflects a deepening trend of consumption upgrading, with quality dining becoming a key driver of holiday economic activity [2] - The phenomenon of localized dining migration indicates a shift in consumer decision-making from sightseeing to emotional resonance, reshaping the meaning of travel [3]