辞职公务员，他干出一个美妆IPO

Core Insights - Natural Hall Group, a beauty brand based in Shanghai, has completed a new financing round with a valuation exceeding 7 billion RMB, marking its status as a domestic beauty unicorn [4][5] - The investment from Jiahuacapital, amounting to 300 million RMB, signals a recovery in consumer investment, emphasizing the sector's resilience and importance in China's economy [4][6] - Natural Hall has become the third-largest domestic cosmetics group in China, with annual revenues exceeding 4.5 billion RMB [4][10] Financing and Valuation - Jiahuacapital's investment is part of a larger financing round totaling over 700 million RMB, with a post-investment valuation of 7.14 billion RMB for Natural Hall [5][6] - The financing round includes participation from global beauty giant L'Oréal, indicating strong confidence in the brand's potential [4][5] Company Growth and Strategy - Natural Hall has undergone a significant digital transformation, with online sales accounting for 68.8% of total sales, particularly excelling in the rapidly growing content e-commerce sector [7][10] - The company has developed a comprehensive five-year strategic plan with the support of Jiahuacapital, focusing on enhancing digital decision-making and operational efficiency [7][10] Founder's Background - The founder, Zheng Chunying, transitioned from a civil servant to an entrepreneur, establishing Natural Hall in 2001 with a vision to create a world-class Chinese cosmetics brand [8][10] - The Zheng family holds approximately 87.82% of the voting rights in Natural Hall, with plans for an IPO on the Hong Kong Stock Exchange [11][12] Market Context - The domestic beauty market in China is experiencing significant growth, with a market share of approximately 55.2% for domestic brands as of 2024, indicating a shift towards market concentration [13] - Despite macroeconomic pressures, the beauty sector remains a stable investment area, driven by the fundamental human desire for beauty and self-care [15][16]