Zhong Guo Neng Yuan Wang·2025-10-09 08:37Core Insights - The recent trend of banks shutting down independent apps is driven by regulatory requirements and operational challenges within the industry [5] - Major banks, including China Bank, are migrating functionalities from independent apps to their main banking apps, indicating a significant consolidation trend [1][2] Group 1: Bank Consolidation Actions - China Bank has initiated the migration of its "Colorful Life" app services to the "China Bank" app, with plans to eventually discontinue the former [1] - Other banks, such as Bohai Bank, have already completed similar migrations, providing a template for the industry [2] - The integration trend is evident among major state-owned banks, with Construction Bank enhancing the integration of its "Construction Life" app into its main banking app [2] Group 2: Independent App Closures - The closure of independent apps is particularly pronounced in the credit card and direct banking sectors, with over ten banks having shut down their standalone apps since 2024 [1][4] - Beijing Bank's direct banking app is set to close in June 2025, marking it as the first direct banking app to officially exit the market [4] Group 3: Regulatory and Market Drivers - The regulatory push from the National Financial Supervision Administration emphasizes the need for banks to manage their mobile applications effectively, leading to the consolidation of underperforming apps [5] - The operational difficulties faced by independent apps, such as low user engagement and high maintenance costs, have prompted banks to streamline their services [5] - The integration of services into main platforms aims to enhance user experience and address competitive pressures from internet finance and third-party payment platforms [5]