Vida Glow胶原蛋白肽饮2.0VTN平台首发 十一周年力作惊艳口服美容市场

Core Insights - Vida Glow has launched its new product, Collagen Peptide Drink 2.0, on the VTN platform, achieving sales of 5,000 boxes within just 9 minutes of the live broadcast, showcasing its strong market presence in the oral beauty sector [1][15] - The product emphasizes a comprehensive skincare experience through its "supplement, solidify, promote, nourish" strategy, addressing the common concern of collagen loss in women after the age of 25 [3][5] Product Innovations - Collagen Peptide Drink 2.0 features two major innovations: the addition of vitamin C, which can enhance collagen synthesis efficiency by 8 times, and the incorporation of biotin, which strengthens skin barriers and promotes hair and nail health [5][7] - The product utilizes liposome encapsulation technology to improve the absorption rate of vitamin C by 2.5 times and extend its efficacy by 30%, marking a significant advancement in oral beauty technology [5][10] Market Position and Growth - Since its establishment in 2014, Vida Glow has expanded its reach to over 40 countries and regions, with products available in high-end retail locations such as Sephora and Harrods, and has become a key player in the global oral beauty market [11][13] - The brand has sold nearly 10 million units of its previous Collagen Peptide Drink 1.0, which has won multiple global beauty awards, indicating strong consumer acceptance and brand loyalty [7][11] Commitment to Quality - Vida Glow maintains a strong focus on high-quality ingredients and innovative technology, which has been a key factor in its success amidst a market filled with marketing gimmicks [10][13] - The company invests an average of two years in the development of each product, ensuring rigorous research and innovation in its offerings [13][15]