Core Insights - The performance of new energy vehicles (NEVs) is strong in 2025, particularly for pure electric and plug-in hybrid vehicles, while traditional fuel vehicles still hold significant demand in the central and northern regions of China [1][10] - The overall retail market for passenger vehicles is expected to grow by 9% year-on-year in 2025, driven by favorable policies and economic conditions [1] Regional Market Trends - The "strong north, weak south" characteristic continues, with northern markets showing resilience despite a slight decline in market share in August 2025 compared to the previous year [2][4] - The northeastern region has seen consistent growth, maintaining a high market share of 6.8% in August 2025, indicating a robust recovery [5][6] - The central region's market share increased by 1.5 percentage points year-on-year in August 2025, with the Yangtze River region showing signs of recovery [7] Policy Impact - Subsidy policies are encouraging the growth of low-end and economical vehicles, particularly benefiting A00 and A0 class electric vehicles in northern and northeastern regions [2][4] - The "Two New" subsidy policy is crucial for promoting the adoption of small and micro electric vehicles, highlighting the fairness of the policy [2] Vehicle Structure Changes - The demand for SUVs is notably strong in the central and western regions, driven by geographical factors, while the eastern regions show a preference for lower-end electric vehicles [9][10] - In August 2025, the penetration rate of new energy vehicles reached approximately 50% in southern regions, with some areas like Hainan and Guangxi exceeding 60% [10][11] Sales Performance - The sales performance in northern regions, particularly in Heilongjiang, Ningxia, and Xinjiang, has been strong, contributing to the overall growth in 2024 and 2025 [8][9] - The overall market structure is shifting, with a significant increase in the share of new energy vehicles in various provinces, reflecting changing consumer preferences [11]
崔东树：8月北方地区新能源车市场增长较快 插混占比提升明显
智通财经网·2025-10-09 09:11