Zhong Guo Zhi Liang Xin Wen Wang·2025-10-09 09:17Group 1 - The dual holiday period of National Day and Mid-Autumn Festival has led to a significant increase in consumer demand for gifts, weddings, and travel, resulting in notable growth in related categories [1][3] - During the National Day holiday, sales of gold jewelry on JD.com increased by 50% year-on-year, while sales of lab-grown diamond rings surged by 107%, reflecting the vibrant holiday consumption market [1][3] - The wedding season has further boosted gold jewelry consumption, with major brands like Chow Tai Fook and Chow Sang Sang achieving double-digit growth during the holiday [1][3] Group 2 - The demand for natural diamond rings also saw double-digit growth during the National Day holiday, with lab-grown diamonds gaining popularity among young couples due to their quality and affordability, leading to a 107% year-on-year increase in sales [3] - Silver jewelry, particularly baby silver accessories and women's silver bracelets, experienced nearly 50% year-on-year growth during the holiday, with "New Chinese Style" silver jewelry becoming a popular gift choice [5] - The travel peak during the Golden Week resulted in significant growth in luggage sales, with JD.com reporting a nearly 30% increase in sales of backpacks and over 30% month-on-month growth in the "old for new" luggage exchange service [5] Group 3 - Overall, the consumption structure during the dual holidays has become more diversified, with a trend towards quality, personalization, and rationality in holiday spending [7]