国庆楼市“众生相”：热盘数千人看房，有项目降价百万抢跑

Core Insights - The real estate market is experiencing a cautious approach from buyers, with heightened standards for property selection [9] - During the National Day holiday, major cities like Beijing and Shenzhen saw significant increases in new and second-hand home transactions, driven by promotional activities from developers [4][5] - The overall market performance varied across cities, with some experiencing declines while others maintained strong activity [6][7] Group 1: Market Performance - From October 1 to 8, Beijing's new home daily transactions increased by 52% year-on-year, while second-hand homes rose by 73% [4] - In Shenzhen, new home daily transactions grew by 22% during the same period [4] - Conversely, Shanghai's new home transactions saw only a slight increase of 3%, and Guangzhou experienced a 4% decline [6] Group 2: Developer Strategies - Developers are intensifying marketing efforts, offering significant discounts and special promotions to attract buyers [2][10] - In Beijing, some projects offered price reductions of up to 1 million yuan, with various financing options available [2] - The trend of offering "special price" homes is prevalent, with many projects reporting high visitor numbers and rapid sales [2][10] Group 3: Buyer Behavior - Buyers are increasingly selective, focusing on high-quality properties and value for money, influenced by market conditions and available inventory [9] - There is a notable increase in buyer activity in core cities, with developers responding by enhancing property features and amenities [10] - The decision-making process for buyers has lengthened, with a strong emphasis on project delivery capabilities and future value retention [9]