“双节”假期期间 长线游、出境游火爆

Core Insights - The tourism market in China has experienced rapid growth during the combined National Day and Mid-Autumn Festival holiday, with domestic travel reaching 888 million trips and total spending of 809 billion yuan, marking significant increases from the previous year [1][2] Group 1: Travel Trends - Long-distance travel has become the mainstream choice, with outbound travel seeing substantial growth and travelers expanding their travel radius, leading to increased spending [1] - Ctrip's report indicates that long-distance domestic travel orders have increased by 3 percentage points year-on-year, while orders for outbound long-distance travel to various European destinations have doubled [1] - Tuniu's data shows a double-digit increase in travel numbers compared to the same period last year, with significant growth in self-driving and free travel options domestically, and nearly a doubling of outbound free travel participants [1] Group 2: Traveler Demographics - The younger generation, particularly those aged 20-30, has become the dominant demographic for travel, accounting for over 50% of flight and train ticket orders during the holiday [2] - Family groups represent over 80% of travelers, highlighting the "reunion economy" as a key consumption trend during the long holiday [2] Group 3: Travel Duration Preferences - The extended 8-day holiday has led to more travelers opting for longer trips, with 46% of domestic long-distance travelers choosing 5-6 day itineraries, and 65% of outbound long-distance travelers preferring trips lasting 10-13 days [2]