双节“燃”动盐城滨海：文旅消费活力满格

Core Insights - The article highlights the vibrant tourism and consumption activities in Yancheng's Binhai County during the National Day and Mid-Autumn Festival, showcasing a successful integration of cultural and commercial events to boost local economy [3][11]. Group 1: Tourism and Cultural Events - Binhai County organized a series of themed activities titled "潮玩滨城嗨购金秋" to promote tourism and consumption, featuring various events from scenic celebrations to market promotions [3]. - Major attractions like Pear Blossom Language and Moon Bay saw over 200,000 visitors during the holiday period, with family-friendly and themed tours gaining popularity among tourists from surrounding cities [6]. - Cultural performances, including classic plays and concerts, achieved a high attendance rate of 98%, drawing nearly 50,000 attendees and enhancing the cultural atmosphere [8]. Group 2: Retail and Consumption - Retail outlets in Binhai County experienced a surge in customer traffic, with major shopping centers recording nearly 1 million visitors and sales exceeding 50 million yuan during the holiday [8]. - The "消费送门票" initiative, which offered free tickets with purchases at local restaurants and shops, contributed to a more engaging shopping experience for tourists [6][10]. - The night economy thrived, particularly in Dongkan Old Street, which attracted over 20,000 visitors daily, becoming a new growth point for local commerce [10]. Group 3: Agricultural and Online Sales - The county leveraged online platforms to promote local agricultural products, with live-streaming events significantly boosting sales, exemplified by a threefold increase in orders for local sausages [10]. - The integration of online and offline sales strategies helped local farmers expand their market reach while providing fresh produce to consumers [10]. Group 4: Future Prospects - Binhai County plans to continue enhancing consumer experiences and introducing more unique activities to maintain the festive atmosphere and economic vitality [11].