长春加速“以文塑旅” 探索城市经济转型新路径

Core Insights - Changchun aims to cultivate its cultural tourism industry as a pillar sector by 2030, targeting 360 million annual visitors and over 600 billion yuan in tourism revenue [1] - The city has seen a significant increase in tourism, with 172 million visitors and total spending of 302.6 billion yuan in 2024, and a year-on-year visitor growth of 28% and revenue growth of 13.3% in the first nine months of this year [1][3] - Changchun is redefining itself through cultural innovation, leveraging urban renewal and branding to position cultural tourism as a new economic driver [1] Industry Development Strategy - The development strategy "Cultural Tourism Integration" aims to enhance tourism experiences through cultural content, utilizing symbols like ice and snow, film, and automobiles for competitive differentiation [3] - Over the next five years, Changchun plans to establish three major industry clusters: ice and snow, urban leisure, and film and animation, centered around the revitalized Xinmin Street [3] - The upcoming winter season will serve as a critical test for this strategy, with plans for the "Powder Snow Carnival" to attract domestic and international snow sports enthusiasts [3]