OPPO再现人事变动：首席产品官刘作虎掌舵海外，段要辉接棒中国区总裁后再兼新岗

Core Insights - OPPO has made significant personnel changes to enhance its focus on overseas markets, with Liu Zuohua taking on additional responsibilities for international business and Duan Yaohui becoming the head of the marketing and service team [1][2] Group 1: Personnel Changes - Liu Zuohua, OPPO's Chief Product Officer, has been assigned to oversee overseas business operations, reflecting the company's commitment to expanding its international presence [1][2] - Duan Yaohui, Senior Vice President, will now also lead the headquarters marketing and service team, indicating a strategic shift in leadership roles within the company [1][6] Group 2: Market Strategy - OPPO's global expansion strategy began in 2009, focusing on "brand globalization and local operation," with significant market penetration in Southeast Asia, Europe, and Latin America [3] - By 2024, OPPO's overseas market shipment volume is projected to account for approximately 60% of its total shipments, highlighting the importance of international markets to the company's growth [2][3] - In emerging markets like Latin America, particularly Brazil, OPPO aims to increase its market share, with a notable 23% growth in Mexico and a 65% market share in the $400-$500 price segment [3] Group 3: Competitive Landscape - According to Counterpoint Research, OPPO's global market share, including the OnePlus brand, has remained below 10% from Q4 2023 to Q2 2025, while competitors like Xiaomi have around 14% [4]