Core Insights - The 2025 National Day film market showed a rich supply of new films and diverse genres, but lacked blockbuster hits, leading to a relatively subdued market performance [1][2] - Total box office for the National Day period reached 1.835 billion yuan with 50.07 million admissions, reflecting a decline compared to the previous year [1] - The average ticket price was the lowest in five years, with several new films reducing their release prices to attract audiences [1][2] Box Office Performance - No film surpassed 500 million yuan in box office during the National Day period, with the top film, "The Volunteer Army: Blood and Peace," earning 450 million yuan [1] - The sequel "Assassination of Novelists 2" ranked second with a box office of 295 million yuan, indicating a general lack of excitement for new releases [1][2] Audience Engagement - The long gap between sequels can weaken the appeal of established IPs, as seen with "Assassination of Novelists 2," which failed to significantly attract viewers from its predecessor [2] - The performance of older films like "731" remained strong, showcasing the importance of thematic relevance and audience interest [2] Regional Insights - The share of box office from first-tier cities was at its lowest in five years, with "Wind Forest Fire Mountain" having the highest share among new films [2] - Regional distribution of box office remained stable, with "Wind Forest Fire Mountain" performing well in South China due to its Hong Kong film attributes [2] Market Trends - The current film market emphasizes content quality and audience reviews over traditional IP or star power, reflecting changing consumer habits [3] - The industry faces the challenge of understanding diverse audience preferences and creating high-quality, innovative content to stimulate viewing enthusiasm [3]
猫眼研究院数据洞察：国庆档总票房有所下滑 市场期待爆款口碑佳作
Zheng Quan Shi Bao Wang·2025-10-09 11:15