Zheng Quan Ri Bao·2025-10-09 11:36Group 1 - JD.com launched its "11.11" shopping festival on October 9, emphasizing simplified promotional strategies with discounts as low as 90% and additional coupons worth up to 2111 yuan [1] - The festival features various channels such as "Moonlight Market," trial offers, flash sales, new product launches, live streaming, special prices, auctions, and PLUS member benefits, providing consumers with diverse discounts [1] - The "Moonlight Market" will introduce themed online night markets every evening at 8 PM, offering a wide range of products at significant discounts, with the first event starting on October 9 [1] Group 2 - JD.com will host eight themed surprise days during the "11.11" festival, targeting different consumer interests, including gaming, home, new arrivals, fashion, and more [2] - Celebrity appearances from stars like Zhang Yixing, Lei Jiayin, and Shen Teng are planned to enhance consumer engagement and drive sales during the event [2]