大疆突然降价被质疑“背刺”！官方回应：“双11”常规促销

Core Insights - DJI has initiated significant price reductions on multiple products ahead of the "Double 11" shopping festival, with discounts ranging from hundreds to over a thousand yuan [2][5] - The price adjustments have sparked intense discussions among consumers, with some expressing feelings of betrayal due to the sudden price drops after their recent purchases [2][5] - DJI's customer service has indicated that they offer a price protection policy for online purchases, allowing customers to request refunds for price differences within seven days [3][5] Group 1: Price Adjustments - DJI's promotional campaign includes substantial discounts on popular products such as the Osmo Pocket 3, which has seen a price drop of up to 900 yuan, and the Mini 4 PRO drone, which is discounted by as much as 1478 yuan [2] - The promotional period for these discounts runs from October 9 to October 14, coinciding with the "Double 11" shopping event [2] Group 2: Consumer Reactions - Many consumers have taken to social media to voice their dissatisfaction, with some considering returning products or seeking refunds due to the unexpected price drops [2][5] - Offline consumers have reported difficulties in obtaining refunds or price adjustments, as some physical stores do not have a price protection policy in place [5] Group 3: Company Background and Market Position - DJI, founded in 2006 and headquartered in Shenzhen, has grown to dominate the global drone market, holding over 80% of the global market share and more than 70% of the domestic market share [6] - The company is currently facing competition from new entrants in the drone market, including brands like影石 and smartphone manufacturers OPPO and vivo, which are developing their own imaging devices [6]