成都文旅消费全国第二：“文商旅体融合” 激活 2862 万游客的立体消费体验

Core Insights - Chengdu ranks second in national cultural tourism consumption, attracting 28.6 million visitors and generating 29.35 billion yuan in total tourism expenditure during the "super golden week" [1][2] - The city experienced a 13.4% increase in consumption, significantly outpacing the 5.3% growth in visitor numbers, indicating a rise in both quantity and quality of tourism [1] Visitor Experience Transformation - The shift from "check-in" to "deep experience" is evident, with 14.16 million visitors to A-level tourist attractions, a year-on-year increase of 8.1% [2] - The proportion of out-of-town visitors reached 37.3%, with 10.68 million visitors, marking a 6.4% increase [2] - Average tourist spending was 1,025.3 yuan, up 7.7%, with total online and offline consumption reaching 76.75 billion yuan, an 11% growth [2] Innovation and Service Enhancement - Chengdu's tourism boom is attributed to proactive planning and targeted strategies, launching over 300 cultural tourism activities covering various aspects of travel [3] - Digital cultural innovation has emerged as a new driver, with events attracting significant attendance, such as the "Digital Cultural Innovation Golden Week" [3] - The integration of electronic consumption vouchers has stimulated offline spending, generating over 119 million yuan in additional revenue [3] Rural Tourism Activation - Rural tourism has become a growth area, with events like the "Village Sugar Conference" attracting visitors to the countryside [4] - Key monitored commercial streets saw a 5.0% increase in foot traffic and a 5.4% rise in revenue during the holiday [4] Cross-Industry Integration - Events like the Chengdu Rowing Open and concerts have enhanced consumer engagement, leading to increased spending in surrounding areas [4] - This model of "visiting a city for an event" has transformed tourism from mere check-ins to comprehensive consumption experiences [4] Long-term Growth Strategy - Chengdu's tourism growth is a result of long-term ecosystem cultivation, with a focus on leveraging cultural IPs and enhancing digital and rural tourism [7] - The city aims to maintain its appeal by promoting an open and inclusive atmosphere, ensuring that visitors feel a lasting connection to the city [7]