Core Insights - The report highlights the significant increase in consumer activity and travel during the recent National Day and Mid-Autumn Festival holiday in China, showcasing the role of digital platforms like Gaode in facilitating this surge [1][2] Group 1: Consumer Activity and Travel Trends - Gaode's "Street Scanning List" contributed to over 100 million customer visits to offline dining establishments during the 8-day holiday [2] - The first day of the holiday saw a 300% increase in traffic to "smoky little shops" on the Gaode platform, leading to a 150% year-on-year rise in local dining orders [2] - There is a notable overlap of 75% between the top 20 cities in the "Holiday Food Attraction City Ranking" and the "Holiday Scenic Spot Attraction City Ranking," indicating a dual-driven tourism trend [3] Group 2: Shifts in Travel Preferences - Emerging travel preferences among younger consumers include "reverse travel" and "urban night tours," with increased interest in less popular destinations [4] - Cities like Nanchang, Nanning, and Changsha ranked as the top three for night life activity, reflecting a shift towards nighttime consumption [4] Group 3: Infrastructure and Public Services - The extensive public service network, including free public facilities, supports large-scale population movement during holidays, demonstrating the value of continuous investment in basic services [5] - Gaode reports that the number of public charging stations has surpassed gas stations by 2.5 times, indicating a significant development in green travel infrastructure [5][10] Group 4: Technological Integration and Safety - The integration of advanced technologies, such as the Beidou satellite system, has enhanced the reliability and sustainability of long-distance travel [7] - Gaode's "Eagle Eye Guardian" system issued 1.74 billion safety alerts during the holiday, providing ongoing risk warnings for drivers [9] Group 5: Impact of Digital Platforms - Gaode's influence extends beyond basic travel services to various aspects of public life, reflecting the growing preference for integrated digital platforms [10] - The platform's capabilities range from macro traffic insights to locating public facilities, showcasing its deep integration into daily life and its role in economic development [10]
从奔腾的中国,看见高德的价值
Zheng Quan Shi Bao·2025-10-09 12:00