Core Insights - The article highlights the successful development of Yibin as an international tourism city, focusing on product innovation, scene creation, technological empowerment, and warm service to stimulate cultural and tourism consumption during the National Day and Mid-Autumn Festival holiday [1] Group 1: Tourism Performance - Yibin's 54 open A-level tourist attractions received a total of 2.274 million visitors, marking a year-on-year increase of 12.32% [2] - Despite some attractions offering free or discounted entry, ticket revenue reached 20.81 million yuan, up 6.23% year-on-year [2] - Public cultural spaces, including 40 libraries and cultural centers, served 550,000 visitors, enhancing the overall tourist experience [3] Group 2: Visitor Demographics - The proportion of out-of-town visitors rose to 72.05%, an increase of 8.88 percentage points compared to the previous year [4] - Visitors from outside the province accounted for 23.14%, up 6.48 percentage points year-on-year, while visitors from other cities in the province increased to 48.91% [4] - The Chengdu-Chongqing area remains the core market, contributing 53.49% of total visitors, with Chengdu alone accounting for 28.38% [4] Group 3: Consumer Spending - Online tourism consumption during the holiday surged by 33.44%, ranking fifth in the province [5] - The average spending per visitor increased by 1.06% year-on-year, with the Wuliangye scenic area receiving 201,000 visitors and generating a total tourism revenue of 11.76 million yuan, a significant year-on-year increase of 61.72% [6] Group 4: Innovation and New Experiences - New immersive experiences at the Xingshan Stone Sea scenic area, such as "Stone Sea Long Song" and "Leisure Banquet," have effectively extended visitor stay and increased overnight visitors by 30% [7] - The "Yangtze River First City: Tipsy Party" event attracted over 427,000 participants, showcasing a blend of music, leisure, and social elements [9] - Technological advancements, including drone performances and interactive robots, have significantly enhanced visitor engagement and experience [12] Group 5: Service and Management - Efficient organization and warm service contributed to a positive visitor experience, with a significant reduction in traffic complaints by over 70% [13] - Initiatives such as free temporary parking and flexible law enforcement have improved visitor satisfaction, leading to positive feedback on Yibin's hospitality [13] - The successful holiday period marks a solid step towards high-quality development in Yibin's cultural and tourism industry, with a commitment to continuous innovation and service optimization [13]
亮点频现 宜宾国庆中秋“假日经济”活力迸发
Zhong Guo Jin Rong Xin Xi Wang·2025-10-09 12:07