Xin Lang Cai Jing·2025-10-09 12:11Core Insights - Meituan Waimai has reported that 70% of orders in the food category for its newly upgraded "1-to-1 Urgent Delivery" service come from Chinese dining establishments, primarily offering freshly cooked Chinese meals, while the remaining 30% is from cakes and Western light meals [1] Group 1: Service Overview - The "1-to-1 Urgent Delivery" service, an upgrade from the previous "Pot Heat Urgent Delivery," has shown a 17-minute reduction in estimated delivery time compared to the standard delivery model during the National Day and Mid-Autumn Festival holiday [1] - The user base for "1-to-1 Urgent Delivery" has been steadily increasing, with 75% of users being Meituan's Black Gold or Black Diamond members, who prioritize delivery speed and food quality [1] Group 2: Financial Aspects - The average order value for "1-to-1 Urgent Delivery" is higher than that of regular orders, and merchants do not incur additional promotional costs [1] - Delivery fees paid by users are allocated to riders in the form of base delivery fees and promotional subsidies, resulting in rider earnings being approximately 2-3 times higher per order compared to the standard delivery model [1]