神州租车“双节”期间全国订单总量同比增长37%

Core Insights - The 2025 National Day and Mid-Autumn Festival holiday period is expected to be the hottest "Golden Week" in history, with a significant surge in travel enthusiasm among Chinese citizens [1] - Shenzhou Car Rental has reported impressive growth metrics, including a 37% year-on-year increase in nationwide order volume and peak rental rates exceeding 95% [1][2] - The trend of self-driving car rentals has become a mainstream travel choice, with users increasingly opting for longer rental periods and deeper travel experiences [2] Group 1 - Shenzhou Car Rental's nationwide order volume increased by 37%, with an average of over 7,200 additional cars on the road daily during the holiday [1] - The peak rental rate reached over 95% on October 3, marking the highest level recorded, with 352 cities experiencing rental rates above 85% [1] - The user base has expanded significantly, with registered users increasing by 131% and active users growing by 37%, indicating that nearly 40% of users are first-time renters [1] Group 2 - The average rental period for users has exceeded 4 days, with orders longer than 8 days increasing by 238% compared to previous years [2] - Users are increasingly engaging in long-distance self-driving trips, with average driving distances reaching 462 kilometers and orders exceeding 800 kilometers growing by 32% [2] - Shenzhou Car Rental has launched L4-level autonomous driving pilot services in Hainan, attracting many users without driving licenses, showcasing the integration of new travel methods with tourist destinations [2] Group 3 - Diverse self-driving routes have gained popularity, including the Qinggan Loop and Ulan Butong Loop, appealing to various user demographics [3] - Users aged 90s represent over 40% of orders, while the post-2005 generation has seen a 255% increase, particularly favoring new energy vehicles [3] - Family-oriented users have also shown a 30% increase in orders, with a preference for larger vehicles, while the senior demographic is opting for easy-to-operate and comfortable cars [3]