Prnewswireยท2025-10-09 13:00Core Insights - Quad/Graphics Inc. is enhancing its Audience Builder platform with natural language prompting capabilities powered by Snowflake's Cortex AI, allowing for faster and more efficient audience segmentation [1][2][3] Company Overview - Quad is a marketing experience company that integrates creative, production, and media solutions across online and offline channels, aiming to simplify marketing complexities for its clients [4] - The company employs approximately 11,000 people across 11 countries and serves around 2,100 clients, including major blue-chip companies in various industries [5][6] Technology and Innovation - The new natural language feature enables users to create sophisticated audience segments using simple conversational commands, eliminating the need for technical expertise [2][3] - Quad's Audience Builder utilizes a data stack that covers 92% of U.S. households and nearly 97% of the adult U.S. population, providing stable and resilient data sources for audience insights [3] Marketing Solutions - Quad's Audience Builder helps advertisers identify and engage with consumers more effectively, enhancing personalization and engagement across multiple marketing channels [3][4] - The platform allows for the creation of audience profiles that improve marketing mix measurement and incrementality, streamlining the audience targeting process [3]