大疆突然降价被质疑"背刺"！官方回应:"双11"常规促销

Core Insights - DJI has initiated a significant price reduction on multiple products ahead of the "Double 11" shopping festival, with discounts ranging from hundreds to over a thousand yuan [3][5] - The company claims this price adjustment is a regular promotional strategy to help consumers plan their purchases better [3] - The price cuts have sparked intense discussions among consumers, with some expressing feelings of betrayal for having purchased products at higher prices previously [5][7] Pricing Strategy - DJI's promotional campaign includes substantial discounts on popular products such as the Osmo Pocket 3 (up to 900 yuan off), Osmo Mobile SE (300 yuan off), Mic Mini (410 yuan off), and Mini 4 PRO (1478 yuan off) [3] - The promotional period is set from October 9 to October 14, coinciding with the "Double 11" event [3] Consumer Reactions - Many consumers are considering returning products or seeking refunds due to the sudden price drops, with some expressing dissatisfaction over the lack of price protection policies in physical stores [5][7] - DJI's customer service has indicated that online purchases come with a 7-day price protection policy, while in-store purchases may not have the same benefits [5][7] Market Position - DJI holds over 80% of the global market share and more than 70% of the domestic market share in the drone industry, ranking first among global consumer drone companies [8] - The company has evolved from its origins in helicopter flight control systems to become a leader in commercial drones, camera systems, and stabilizers [7][8] Competitive Landscape - DJI faces increasing competition from new entrants such as Yingshi Innovation, which is launching a consumer drone brand, and smartphone manufacturers like OPPO and vivo, who are developing handheld imaging devices [10]