网络消费数据：国庆中秋假期的“慢”与“火”

Core Insights - The National Day and Mid-Autumn Festival holiday this year saw a significant increase in travel demand, with a 30% rise in travel orders compared to last year, driven by a blend of long-distance and local tourism [1][4] - Emerging trends in tourism include deep travel experiences and visits to lesser-known small towns, reflecting a shift towards experiential travel [2][5] - The younger demographic, particularly those born after 2000, is increasingly participating in travel, with their representation among visitors rising by nearly 65% [4] Group 1: Travel Trends - There is a notable increase in travel orders for small towns and deep travel experiences, with many tourists seeking local cultural and leisurely activities [2][5] - Popular destinations include various counties across China, with a 51% increase in bookings for county-level destinations compared to last year [4] - The trend of staying within the same city for extended periods has also grown, with a 50% increase in tourists engaging in deep experiences [5] Group 2: Event-Driven Tourism - Major events such as concerts and sports competitions have significantly boosted hotel bookings, with some areas seeing increases of up to 116% in hotel reservations [7] - The participation of foreign tourists in China during the holiday has also increased, with a 33% rise in flight bookings by non-Chinese passport holders [7] - Popularity among foreign tourists is evident, with visitors from countries like South Korea, Japan, and Vietnam showing a strong interest in traveling to China [7] Group 3: Market Dynamics - The tourism market is exhibiting strong vitality, driven by diverse consumer demands and high-quality offerings [8] - New travel experiences and innovative tourism products are being developed to cater to the evolving preferences of travelers [1][8]