2025年国庆档票房18.35亿元，新片丰富类型多元

Core Insights - The total box office for the 2025 National Day holiday reached 18.35 billion yuan, with a total of 50.07 million viewers, and domestic films accounted for 98.93% of the box office [1][4][7] - The leading film, "The Volunteer Army: Blood and Peace," grossed over 450 million yuan, marking its second consecutive victory in the National Day box office [1][4][9] Box Office Performance - The average daily box office during the holiday was 230 million yuan, with an average ticket price dropping to 36.64 yuan, the first time below 40 yuan in five years [4][7] - The top five films by box office were: "The Volunteer Army: Blood and Peace" (450 million yuan), "731" (345 million yuan), "Assassination Novelist 2" (295 million yuan), "Life of Langlang" (219 million yuan), and "Deafening" (175 million yuan) [4][8] Audience Demographics - The gender distribution of ticket buyers remained stable, with users aged 35 and above surpassing 50% for the first time; ticket purchases from third- and fourth-tier cities increased to nearly 44% [7][8] - The average number of viewings per person was 1.14, consistent with the previous year, and the average number of tickets purchased per transaction was 1.92, showing a slight increase from last year [7][8] Film Variety and Audience Engagement - The 2025 National Day holiday featured a diverse range of film genres, including historical war, fantasy action, family comedy, crime drama, and animation, catering to various audience segments [9][10] - Despite a rich supply of new films, the lack of blockbuster hits limited overall appeal; however, several films showed positive performance in niche markets and pricing strategies [10][11] Market Trends and Future Outlook - The overall box office for the Chinese film industry in 2025 has surpassed last year's total, indicating a recovery in the market, with expectations for the annual total to reach 50 billion yuan [11]