国庆旅游“流量”奔向县域 “反向旅游”潮为假日经济注入新动能

Core Insights - The trend of "reverse tourism" is gaining momentum, with more tourists opting for unique small county towns instead of traditional popular tourist cities, injecting strong vitality into the county tourism economy [1][2] Group 1: Tourism Trends - During the eight-day National Day holiday, Meituan Travel reported a more than 30% increase in travel orders compared to the 2024 holiday, with pre-orders for county destinations near large cities rising by 51% year-on-year [1] - Specific county destinations such as Dongtai in Jiangsu, Haining in Zhejiang, and Jingxi in Guangxi saw tourism consumption pre-orders increase by over 100% compared to the previous year [1] - The trend of visiting smaller cities is reflected in the increase in hotel bookings across over 2,000 county-level cities, with significant growth in flight bookings for cities with fewer tourists and beautiful scenery [1] Group 2: Demographics and Preferences - The demographic of travelers is shifting, with 50% of the bookings in Jingdezhen being made by individuals aged 20-30, and a nearly 30% increase in five-star hotel bookings [1] - The rise of self-driving, free travel, and high-speed rail travel is contributing to the rapid growth of low-tier and county tourism destinations, with notable increases in popularity for cities like Mianyang, Zigong, and Bijie [2] - Industry experts highlight that "reverse tourism" has become a significant new consumer force, offering a more relaxed holiday experience and better cost-effectiveness in accommodation and dining compared to first and second-tier cities [2]