假日经济｜黄金周全国体育赛事扎堆 “观赛+消费”成为新时尚

Core Insights - The "watching and consuming" trend has emerged as a new fashion during the National Day holiday, with various high-level sports events driving economic growth across cities in China [1] Group 1: Event Impact on Local Economy - Major sports events like the Shanghai Rolex Masters and the China Open have significantly boosted local tourism and consumption, transforming transient visitor traffic into sustained economic activity [1][4] - The Shanghai Rolex Masters is expected to attract over 240,000 attendees, with more than 70% coming from outside Shanghai, and around 11% being international visitors, surpassing last year's figures [2][3] Group 2: Financial Performance of Events - The China Open has achieved record ticket sales of over 88 million yuan, a 10% increase from last year, with total consumption during the event reaching 36 million yuan, up 44% year-on-year [4] - The WTT China Grand Slam in Beijing reported direct revenues of approximately 154 million yuan, with ticket sales alone reaching 88 million yuan, marking a 54.3% increase compared to previous events [4] Group 3: Broader Economic Effects - Sports events are not limited to first-tier cities; cities like Chengdu and Hainan are leveraging various competitions to enhance tourism and local consumption through partnerships with attractions and businesses [5][6] - The Chinese government is promoting sports consumption and event-driven economic growth, encouraging cities to host events that can be converted into commercial and tourism opportunities [7]