“超级假期”见证“超热”文旅消费图景

Core Insights - The "super holiday" combining National Day and Mid-Autumn Festival saw a significant increase in both tourist numbers and spending, with 888 million domestic trips taken and total spending reaching 809 billion yuan, marking an increase of 1.23 billion trips and 108.2 billion yuan compared to the previous year [1][3] Group 1: Travel Trends - The average travel radius for tourists expanded to 212.66 kilometers, a year-on-year increase of 14.8%, while the average leisure radius was 23.04 kilometers, up 24.5% [4][6] - Long-distance travel orders increased by 3 percentage points, with travelers covering over 180 countries and regions, significantly higher than the previous year [4][6] - Rural residents accounted for 22% of travelers, totaling 102 million trips, which is 11.5% of the total domestic trips during the holiday [7][9] Group 2: Consumer Behavior - Tourists are increasingly avoiding crowded cities, with over 40% opting for less popular destinations, and nearly 30% visiting lesser-known attractions in popular areas [7][9] - The average spending per tourist increased by 14.6% compared to last year, with hotel occupancy rates exceeding 80%, particularly in second and third-tier cities [13][15] Group 3: Cultural Engagement - There is a growing emphasis on cultural experiences and emotional value, with tourists participating in various cultural activities such as intangible cultural heritage experiences and tea ceremonies [16][18] - The search volume for "night tours" surged by 386.5%, indicating a trend towards themed tourism [16][18] Group 4: Service Enhancements - Numerous tourist destinations implemented customer-friendly measures, including extended hours and smart management systems to enhance visitor experience [19][21] - Over 29,000 cultural and tourism events were held nationwide, with more than 480 million yuan in consumer subsidies distributed [19][21] Group 5: Post-Holiday Trends - Travel platforms reported continued growth in off-peak travel orders, reflecting the ongoing vibrancy and potential of cultural tourism consumption [22]