Core Insights - The extended National Day and Mid-Autumn Festival holiday from October 1 to 8 has significantly boosted consumer travel and spending, with various online platforms reporting increased travel activity and spending patterns [1][2]. Group 1: Travel Consumption Trends - Didi Chuxing reported a 14% year-on-year increase in daily ride-hailing demand during the holiday, with intercity ride requests rising by 89% compared to the pre-holiday period [3]. - On October 1, the daily active users (DAU) of the Gaode app exceeded 360 million, marking a historical high [3]. - The average booking volume for transportation-related products, such as flights and car rentals, increased by 5% year-on-year, according to Fliggy's report [3]. - Meituan Travel noted a more than 10% increase in train ticket orders and over 40% growth in flight ticket orders, with non-tax ticket prices rising by 8% year-on-year [3]. - Consumers are willing to spend more for quality experiences, with Fliggy reporting a 14.6% increase in average spending per trip compared to last year [3]. Group 2: Domestic and International Travel Patterns - The holiday saw a surge in outbound tourism, with Meituan Travel reporting a more than 20% increase in group travel orders compared to the previous year, with popular destinations including Japan, Hong Kong, Macau, Russia, and Vietnam [4]. - Fliggy's report indicated that travelers visited over 180 countries and regions, with significant growth in orders for mid-sized cities in East Asia, Southeast Asia, and Europe [4]. - There is a notable trend of travelers opting for less popular destinations, with increased interest in third-tier cities and rural areas, as evidenced by the popularity of locations like Shanxi and Guangdong [5]. Group 3: Changing Consumer Preferences - The holiday period highlighted a shift towards more relaxed travel experiences, with increased demand for activities such as dining, sports events, and nightlife, with Didi reporting a 36% increase in ride requests to sports venues [6]. - Culinary experiences have become a key factor in destination selection, with cities like Shanghai, Beijing, and Guangzhou topping the list for food-related searches, reflecting a 110% increase in searches for seasonal delicacies [6]. - The trend of immediate travel planning is evident, with 58.3% of users opting for same-day bookings, indicating a shift from pre-planned travel to spontaneous experiences [10].
新消费派 | 超长假“出走” 数据折射假期消费新动向
Xin Hua Cai Jing·2025-10-09 14:25