Core Insights - The National Day and Mid-Autumn Festival holiday in 2025 saw a vibrant scene in transportation, cultural tourism, and consumer markets, reflecting the robust vitality of the economy [1] Travel and Tourism - During the holiday, a total of 163.43 million people crossed borders, averaging 20.43 million daily, which is an 11.5% increase compared to the same period last year [5] - Domestic travel reached 888 million trips over the 8-day holiday, an increase of 123 million trips compared to the 7-day holiday in 2024 [8] - Total domestic travel expenditure was 809 billion yuan, up by 108.19 billion yuan from the previous year [8] - Major cities like Beijing, Tianjin, and Shanghai reported significant increases in tourist numbers and spending, with Shanghai seeing a 19.74% year-on-year increase in visitors [10] Demographics and Trends - Data from Meituan indicates that individuals aged 20-30 accounted for over 50% of flight and train ticket orders during the holiday, highlighting the youth's role as the main consumer group for travel [12] - There was a 51% increase in booking volume for destinations in surrounding counties of major cities compared to the previous year [12] Night Economy - Ctrip reported that searches for "night tours" surged over 200% during the holiday, with some venues experiencing a more than fivefold increase in search interest year-on-year [16] Consumer Market - The average daily sales revenue in consumer-related industries grew by 4.5% year-on-year during the holiday, with goods and services consumption increasing by 3.9% and 7.6% respectively [20] - Key retail and catering enterprises saw a 2.7% year-on-year increase in sales during the holiday period [22] - Foot traffic and sales in monitored pedestrian streets increased by 8.8% and 6.0% respectively from October 1 to 7 [22] Entertainment Sector - The box office for the National Day film season reached 1.835 billion yuan, with 50.07 million attendees [23]
权威数读｜这组数据 描绘出国庆中秋“火热奔腾”图景
Xin Hua She·2025-10-09 14:40