文化新观察·聚焦国庆中秋假期｜“反向旅游”渐热，假期旅游打开新方式

Core Insights - The article highlights a growing trend among young travelers in China towards "reverse tourism," where they prefer exploring lesser-known destinations instead of crowded popular attractions [4][5][6]. Group 1: Travel Trends - Increasing numbers of young people are opting for "reverse tourism," seeking unique experiences in less crowded areas during the National Day holiday [4][5]. - Data shows that from October 1 to 5, the average occupancy rate of 18 hotels in Longnan reached 90.92%, indicating a rise in interest for small-town tourism [4][6]. - Social media plays a crucial role in influencing travel decisions, with over 80% of young travelers using short video platforms to gather information about destinations [6][7]. Group 2: Destination Characteristics - County-level scenic spots are becoming significant beneficiaries of the "reverse tourism" trend due to their unique resources and cultural values [5][6]. - The article mentions various lesser-known destinations, such as the ecological routes in Kangping County and the unique Hakka culture in Longnan, which are attracting more visitors [4][5]. - The shift from "check-in" tourism to immersive experiences reflects a broader change in consumer preferences, moving from a "traffic era" to a "quality era" in the tourism market [7]. Group 3: Industry Insights - Experts suggest that for lesser-known tourist spots to maintain their appeal, they need to enhance cultural offerings and service infrastructure while developing unique attractions [9]. - The article notes that while small tourist sites offer tranquility compared to overcrowded attractions, there are concerns about safety and management in some areas [7][9].