Marketplace models can drive growth but having a USP is vital

As retailers continue to adopt marketplace models, they need to ensure that they retain their identity and USP, as becoming another platform for third-party brands risks erosion of differentiation. A key step in the evolution of marketplaces in the UK has been existing retailers launching marketplaces to enhance and extend their current propositions. Following in the footsteps of Next, which has been developing its third-party branded presence for years, key rival Marks & Spencer launched Brands at M&S in ...