Porsche’s Sliding Sales Deepen German Automotive Malaise

Core Insights - Germany's auto industry is facing a rapid decline due to weak demand, trade tensions, and increasing competition from Chinese manufacturers [1][2] - Major German automakers like Porsche, BMW, and Mercedes-Benz are reporting weaker sales in China, where local competitors are gaining market share with affordable electric vehicles [1][2] - The German automotive sector has lost approximately 55,000 jobs over the past two years, with projections indicating tens of thousands more will be lost by 2030 [4] Industry Challenges - The decline in market share in China is exacerbated by US tariff costs and stagnant sales in Europe, putting pressure on German carmakers across their primary markets [2] - Despite significant investments in battery technology, the initial wave of electric vehicles (EVs) has not performed well, with next-generation models not expected until next year [2][3] - High energy costs and regulatory burdens are prompting automakers to reduce production and cut jobs [3] Company Responses - Volkswagen AG is reducing production and laying off staff, while Robert Bosch GmbH plans to cut 18,500 jobs, primarily in Germany [5] - Other companies like Continental, Schaeffler, and ZF Friedrichshafen are also implementing workforce reductions, alongside Ford Motor Co. [5]