8天迎客2009.7万人次，旅游总收入279.4亿元；

Core Insights - The combined National Day and Mid-Autumn Festival holiday resulted in a significant increase in tourism and consumption in Nanjing, with a total of 20.1 million visitors and a tourism revenue of 27.94 billion yuan, marking a year-on-year growth of 30.2% and 34.8% respectively [1][2] Tourism and Visitor Statistics - Nanjing received 9.55 million visitors to scenic spots and 906,000 to cultural venues during the holiday, with over 70.4% of visitors coming from outside the city [2] - The top sources of visitors were Zhejiang, Anhui, and Shandong, with notable increases in visitor numbers from Sichuan, Qinghai, and Shaanxi [2] - Popular attractions included the Confucius Temple and Qinhuai Scenic Area, with Nanjing ranking high on various travel platforms for domestic tourism [2] Night Tourism and Accommodation - The night tourism market thrived, with events like the Mid-Autumn Lantern Festival and music concerts attracting visitors [3] - Hotel occupancy rates reached 79.8%, an increase of 5.7 percentage points year-on-year, with many hotels fully booked [4] - Rural tourism also saw high demand, with over 80% occupancy in rural accommodations [4] Consumer Activities and Promotions - Over 300 promotional activities were organized to stimulate consumption, resulting in a sales revenue of 1.47 billion yuan from monitored shopping centers, a 3.8% increase from the previous year [5] - New store openings and special events contributed to a vibrant shopping atmosphere, enhancing the overall consumer experience [5] Integration of Culture, Commerce, and Sports - The integration of cultural, commercial, and sports events enhanced consumer engagement, with significant sales recorded during sports matches [6] - The "ticket root economy" model was introduced to further stimulate consumption, showcasing innovative approaches to merging sports and retail [6]