新房、二手房网签量同比大涨，深圳楼市最近卖得还不错

Core Insights - The Shenzhen real estate market showed significant improvement during the National Day holiday, with a notable increase in both new and second-hand home transactions [2][3][11] Market Performance - From October 1 to October 7, the number of second-hand home transactions in Shenzhen increased by 15% compared to the week before the holiday, while new home transactions surged by 120% [2] - The month following the implementation of the "9.5 real estate policy" saw a 49% increase in new home viewings and a 46% increase in new home transactions compared to the previous month [4] - Official data from the Shenzhen Housing and Construction Bureau indicated that from September 6 to October 6, new residential contracts reached 2,824 units, a year-on-year increase of 23.48%, while second-hand residential contracts reached 3,699 units, up 32.63% [5] Policy Impact - The "9.5 real estate policy" has had a significant positive effect on the market, with developers showing increased confidence in launching new projects [3][4] - A total of 16 new projects received pre-sale permits in September, compared to only 6 in August, indicating a strong market response to the new policy [5] Sales Strategies - Developers are adopting new sales strategies, such as launching projects in phases to create a sense of urgency and excitement among buyers [7] - During the holiday, several projects offered significant discounts, with some properties being marketed at prices below the average market rate [8] Market Trends - The overall transaction volume for the first nine months of the year showed a year-on-year increase, with new home transactions up by 22% and second-hand home transactions up by 17% [11] - The market is expected to face some pressure in the coming months due to the high base effect from last year and the narrowing space for policy support [11]