推销“迷雾”里的学习机

Core Insights - The article highlights the disappointment of parents who purchased the "Homework Helper" learning machine from Zuoyebang, which was expected to provide AI education and personalized learning but instead primarily serves as a marketing tool for paid courses [1][3][5] Group 1: User Experience and Expectations - Parents, like Zhang, expected the learning machine to alleviate their tutoring burden and offer personalized learning solutions, but found the basic functions underwhelming and similar to free applications [3][5] - The marketing strategy behind the learning machine has led to users being bombarded with promotional messages and calls for paid courses, detracting from the educational purpose of the device [5][6][8] Group 2: Marketing and Sales Practices - Users reported aggressive marketing tactics, including persistent phone calls and messages from various sales accounts, often leading to confusion about the legitimacy of the offers [6][8][11] - Complaints on platforms like Black Cat Complaints indicate that excessive promotion of paid courses is a common issue among users of various models of the learning machine [8][11] Group 3: Industry Context and Trends - The article discusses the impact of the "Double Reduction" policy on the education hardware market, which has shifted the focus towards educational devices as a means to deliver content and services [12][13] - The learning machine market is becoming increasingly competitive, with companies like Zuoyebang leading in market share, but facing challenges in delivering quality AI experiences that meet user expectations [13][14] Group 4: Regulatory and Ethical Considerations - The article mentions the signing of a convention by several educational companies to prevent the commercialization of education and ensure that AI tools do not add to students' academic burdens [15]