Ulta Beauty's Gross Margin Jumps to 39.2% in Q2: What's Next for ULTA?

Core Insights - Ulta Beauty, Inc. reported a significant improvement in profitability metrics for Q2 of fiscal 2025, with gross margin increasing by 90 basis points to 39.2% from 38.3% year-over-year [1][9] - The increase in gross margin was primarily driven by reduced inventory shrink and stronger merchandise margins, although it was partially offset by supply-chain fixed cost deleverage and lower other revenues [1][2] Financial Performance - Gross profit for Q2 rose by 11.6% to $1.1 billion, while selling, general and administrative (SG&A) expenses increased by 15% to $741.7 million from $644.8 million in the prior-year quarter [4] - SG&A expenses as a percentage of net sales increased to 26.6% from 25.3%, attributed to higher incentive compensation, store payroll, benefits, and corporate overhead [4] Management Commentary - Management attributed the margin improvement to disciplined inventory control and refined promotional strategies, with shrink reduction observed across all categories and regions [2][3] - The company anticipates potential margin pressure for the full year due to occupancy and supply-chain costs, although continued improvements in shrink may help mitigate some of this pressure [5][9] Market Performance - Ulta Beauty's shares have increased by 18.8% over the past three months, outperforming the industry growth of 1.8% [6]