Core Insights - Ferrari's shares dropped 15% due to disappointment over its new long-term financial targets, resulting in a loss of 13.5 billion euros ($15.67 billion) in market capitalization [1][5][10] - The company set a revenue target of 9 billion euros ($10.4 billion) for 2030, which is an increase from the 7.1 billion euro forecast for this year, but fell short of market expectations [1][3][5] Financial Targets - The new revenue target of 9 billion euros for 2030 is seen as less ambitious than what analysts anticipated, leading to a significant decline in share price [1][5] - CEO Benedetto Vigna emphasized the importance of setting achievable targets, stating that the company cannot commit to figures that are unrealistic [3][5] Electric Vehicle Strategy - Ferrari unveiled its first electric vehicle, the Elettrica, showcasing a production-ready chassis but has not yet set a price [4][8] - The company's updated electrification strategy now aims for a lineup in 2030 consisting of 40% internal combustion engine (ICE) models, 40% hybrids, and 20% fully electric vehicles, a shift from the previous target of 40% EVs, 40% hybrids, and 20% ICE models [6][9][10] Model Launch Plans - Ferrari plans to launch an average of four new models per year between 2026 and 2030, maintaining a steady rhythm to engage its wealthy clientele [13] - The Elettrica is designed to complement Ferrari's traditional petrol and hybrid models, featuring 1,000 horsepower and a four-door configuration [14] Client Engagement and Lifestyle Strategy - The active client base has grown by approximately 20% since 2022, reaching 90,000, prompting plans for new "Tailor Made" centers in Tokyo and Los Angeles by 2027 [15] - Ferrari is expanding its lifestyle strategy with flagship stores planned in London and New York by 2026, aiming to offer a broader range of luxury goods and experiences [16]
Ferrari shares drop on weak forecast ahead of electric car launch