一场1亿人参与的“寻味之旅” 看见国庆假期的“烟火中国”

Core Insights - The article highlights the significant increase in travel and dining activity during the 2025 National Day and Mid-Autumn Festival holiday, driven by the popularity of the Gaode "Street Ranking" feature, which connects users to local dining options and attractions [1][2][6]. Group 1: User Engagement and Traffic Data - During the 8-day holiday, Gaode's "Street Ranking" attracted over 1 billion visitors to offline dining establishments, with daily active users surpassing 360 million on October 1, marking a historical high [2][5]. - The average daily travel volume reached 304 million person-times, a 6.2% increase compared to the previous year, indicating a robust travel trend [1]. Group 2: Impact on Local Businesses - The local dining industry saw a 150% year-on-year increase in order volume during the holiday, with "hidden gem" restaurants experiencing a staggering 300% growth [7][9]. - Businesses featured on the "Street Ranking" experienced a surge in customer traffic, with some restaurants reporting threefold increases in patrons [9]. Group 3: Changing Travel Trends - The "Street Ranking" data revealed a new trend where food attractions are becoming a primary motivator for travel, with cities like Chengdu, Chongqing, and Guangzhou ranking high in both food and sightseeing appeal [11]. - Lesser-known destinations gained popularity, with locations like Shanxi's wooden pagoda and Guangdong's Luofu Mountain becoming favored spots for younger travelers seeking value [12]. Group 4: Nightlife and Consumer Behavior - Cities such as Nanchang, Nanning, and Changsha emerged as top nightlife destinations, with significant traffic continuing late into the night, reflecting a shift in consumer behavior towards evening activities [15]. Group 5: Public Facilities and Urban Infrastructure - The holiday period tested China's public facilities, with long queues at public restrooms and busy mother-baby rooms highlighting the importance of urban infrastructure during peak travel times [17][18]. - Gaode's report on public restroom availability and cleanliness underscored the need for improved urban amenities, particularly in southern cities [18]. Group 6: Technological Advancements in Travel - Gaode's navigation features, including real-time charging station information, supported the growing number of electric vehicle users, with a 300% increase in public charging stations since 2021 [22][24]. - The "Eagle Eye Guardian" system provided timely alerts for road conditions, enhancing travel safety during the holiday [26][27].