Wendy’s announces brand revitalization plan called Project Fresh

You can find original article here Nrn. Subscribe to our free daily Nrn newsletters. The Wendy’s Co. has launched Project Fresh, a strategic plan designed to revitalize the brand, reignite growth, and accelerate profitability across the Wendy's system. The Dublin, Ohio-based company has retained Creed UnCo, led by Greg Creed, former CEO of Taco Bell and Yum Brands, to assist in transforming its marketing program. "Wendy's board of directors and management team are dissatisfied with the current valuation ...