2025国庆档总票房18.35亿元，广东稳居“第一票仓”

Core Insights - The total box office for the National Day holiday in 2025 reached 1.835 billion yuan, with 50.07 million attendees, and domestic films accounted for 98.93% of the box office [1] - The total box office for the year has reached 43.789 billion yuan, a year-on-year increase of 18.98%, surpassing the total box office of 2024 by 1.287 billion yuan [1] - The film "The Volunteer Army: Blood and Peace" led the National Day box office with a cumulative revenue of 450 million yuan, providing significant support for overall box office stability [1] Box Office Performance - The film "731" exceeded expectations with a cumulative box office of 344 million yuan during the holiday, particularly strong in lower-tier cities where its box office share reached 39.7% [2] - "The Assassin's Novel 2" generated 295 million yuan in box office revenue, while the comedy "Life of the Waves" set a record for family films during the National Day holiday with 219 million yuan [2] - The new release "Deafening" earned nearly 40 million yuan on its opening day, totaling 175 million yuan during the holiday [2] Audience Insights - The diversity of film genres this year catered to various audience segments, including adults, families, and children, with a notable preference for "731" in lower-tier cities and "Life of the Waves" in Northeast China [3] - The average ticket price during the holiday was 36.6 yuan, down from 40.6 yuan the previous year, which lowered the barrier for attendance [3] - The overlap of the National Day holiday with the Mid-Autumn Festival extended the holiday period, creating a favorable market environment for new films [3] Audience Satisfaction - The audience satisfaction score for the 2025 National Day holiday reached 85.4, an increase of 2.1 points, marking the highest score in four years [4] - Three out of seven surveyed films scored above 85, with "The Volunteer Army: Blood and Peace" leading at 87.2 points [4]