【法治之道】以法治化手段重塑公平市场秩序

Core Viewpoint - The newly revised Anti-Unfair Competition Law of the People's Republic of China will officially take effect on October 15, 2025, focusing on regulating new forms of competition issues in the digital economy, such as false transactions and malicious returns, which disrupt market order [1] Group 1: Regulation of Unfair Competition - The law addresses the issues of false transactions and malicious returns, which have become survival tactics for some e-commerce platforms, indicating a need for a profound transformation in the competitive order of the digital economy [1] - The revised law aims to establish a standard of integrity in digital competition, requiring operators to shift from a speculative mindset based on data manipulation to a long-term approach that relies on genuine service quality to gain consumer recognition [2] Group 2: Price Competition and Market Dynamics - The law critically examines low-price competition, prohibiting platforms from forcing merchants to sell below cost, which is seen as a corrective measure against harmful competition practices that can lead to industry profit depletion and quality decline [3] - The legislative process reflects a deep understanding of the competitive dynamics in the digital economy, tailoring solutions to new characteristics and problems rather than applying traditional regulatory frameworks [3]