Love’s joins retail media market

Core Insights - Love's Travel Stops & Country Stores has launched a proprietary retail media network, Love's Media Group, aimed at professional drivers, a unique audience in the retail media landscape [3][7] - The network integrates loyalty programs, mobile presence, in-store media, and pump screens across 664 locations in 42 states, providing advertisers with direct access to a high-volume audience [3][4][7] - Tommy Greenberg has been appointed as the senior director of Love's Media Group, bringing over eight years of retail media experience [7] Industry Context - Love's Media Group is positioned as the first retail media network focused on professional drivers at scale, joining other c-store operators like 7-Eleven and Wawa in the retail media space [7] - The launch follows a trend in the industry, as seen with Weigel's recent introduction of its Milk Crate Retail Media Network, which also targets a diverse media inventory [5][7] - The competitive landscape is intensifying as more companies explore retail media opportunities, highlighting the growing importance of targeted advertising in the convenience store sector [5][7]