Paramount Taps Roku Vet Jay Askinasi As Chief Revenue Officer

Core Insights - Paramount has appointed Jay Askinasi, previously Roku's ad sales chief, as its Chief Revenue Officer, a newly created position effective November 3 [1][2] - The hiring aims to transform Paramount into a "next-generation media company," focusing on data-driven initiatives and a unified ad platform [2] Company Strategy - Askinasi will lead the ad sales team and collaborate with product teams to cultivate partnerships and drive the shift towards a unified advertising approach [2] - Jeff Shell, President of Paramount, emphasized Askinasi's relevant experience in ad tech, platforms, and the media landscape, indicating a strategic move to position Paramount at the forefront of industry transformation [4] Executive Background - Askinasi has a strong background in ad sales, having led the go-to-market group at Roku and overseeing enterprise partnerships and platform monetization [3] - His previous roles include CEO of Publicis Media Exchange U.S. and leadership positions at AT&T and a mobile-focused programmatic ad tech firm [3]