Levi Strauss raises prices, helping to boost profit and outlook

A pedestrian walk by sign is posted in front of Levi Strauss headquarters on Oct. 9, 2025 in San Francisco, California.Levi Strauss's profits are growing more than Wall Street expected despite higher costs from tariffs, thanks to targeted price increases and a shift away from wholesalers, the company said Thursday as it reported fiscal third quarter results. During the quarter, Levi's gross margin grew 1.1 percentage points to 61.7%, up from 60.6% in the year-ago period and better than the 60.7% analysts ha ...