Reddit raids Madison Avenue with a key advertising hire

Group 1 - Reddit has hired Sharb Farjami from WPP Media North America to enhance partnerships with major advertising agencies like Publicis, Omnicom, and WPP [1][2] - Farjami's role is to fill the vacancy left by Alex Underwood, who left Reddit in July for Smartly [2] - Reddit's ad revenue grew by 84% year-over-year, reaching $465 million in Q2, with most growth coming from existing advertisers [3] Group 2 - WPP is undergoing a turnaround under new CEO Cindy Rose, facing revenue declines and competition from Publicis and Omnicom [7] - WPP Media has been renamed and consolidated, with Brian Lesser taking over Farjami's previous role while a replacement is sought [8] - Farjami played a crucial role in WPP's transformation, bringing in significant clients and guiding operational changes [9][10]