对标豪车却陷 “起火魔咒”：阿维塔06提车1月自燃，连烧7车！上市在即安全隐患难消，业绩目标恐又落空……

Core Viewpoint - The recent fire incident involving an Avita 06 electric vehicle has raised significant safety concerns, impacting the company's upcoming plans to enter the capital market [1][2][13]. Incident Details - On October 5, a fire broke out in an Avita 06 vehicle in Fujian Province, spreading to seven other cars, including brands like Audi and BMW, resulting in damage to all eight vehicles [3][4]. - The vehicle involved was a nearly new model with only 1,066 kilometers driven, and the fire reportedly started from the front passenger seat [3][5]. - The local fire department responded quickly, extinguishing the fire by 15:35, with no reported injuries [4]. Company Response - Avita's official statement on October 9 indicated that the fire occurred in the passenger seat area, with normal readings for battery voltage, temperature, and pressure at the time of the incident [5]. - The company is investigating other potential causes for the fire, as it previously emphasized the safety of its battery systems [5][6]. Product Positioning - The Avita 06, launched in April 2023, is priced between 194,900 and 264,900 yuan, aimed at expanding the user base and competing with models like Tesla Model 3 [5][6]. - The vehicle features both pure electric and range-extended versions, with performance metrics highlighting its acceleration capabilities and advanced driving systems [6]. Financial Performance - Avita has faced significant financial challenges, reporting cumulative losses of 9.726 billion yuan over three years, with revenues of 28.34 million yuan in 2022, projected to rise to 15.35 billion yuan in 2024 [15][16]. - The company has struggled with low sales volumes, achieving only 12,000 units in 2022 and falling short of aggressive sales targets in subsequent years [15][16]. Leadership Changes - Frequent changes in leadership have occurred, with the latest being the appointment of Wang Hui as the new chairman in September 2023, following a series of unsuccessful attempts to improve company performance [16]. Market Strategy - Avita plans to submit a listing application to the Hong Kong Stock Exchange in Q4 2023, aiming to raise up to $1 billion to support its operations and growth [14][17].