媒体融合向“智”而行

Core Insights - A media convergence transformation driven by mechanisms, concepts, and technology is sweeping across various regions in China, with a significant event, the 2025 Media Convergence Development Ordos Annual Conference, scheduled for October 12 in Inner Mongolia [1] Group 1: Intelligent Media Products - The Ordos Media Center launched a notable product titled "The Transformation History of a Desert in Ordos," showcasing the potential of media convergence through innovative storytelling [2] - The AI platform "Shaling" developed by the Bozhou Media Center in Anhui Province has significantly improved production efficiency, reducing the time to create weather warning videos from two hours to ten minutes [2] - The "Qingcheng Media" in Hohhot has established a generative AI media convergence laboratory, achieving a revenue of 68.64 million yuan in 2024, which is six times higher than before the reforms [2] Group 2: New Trends in Media Platforms - Media centers are creating integrated platforms that combine news, government services, and public services, exemplified by the "Today Zhangjiagang" app, which offers over 1,500 services and serves more than 10.8 million users annually [4] - The "My Chifeng" app in Inner Mongolia has seen daily active users grow from about 1,000 to 40,000, indicating increased user engagement through its integrated service model [4] Group 3: Smart Distribution and User Engagement - The Renhuai Media Center in Guizhou has effectively utilized an intelligent distribution system based on user profiles, resulting in over 20 million views across nearly 100 live broadcasts in 2024 [5] - The integration of AI and data analytics in media operations is transforming content production and distribution, marking a shift towards a more data-driven approach in the industry [6] Group 4: Evolving Media Roles and Strategies - Media professionals are now required to possess skills beyond traditional journalism, including data analysis, algorithms, and user engagement strategies [7] - The Jiangsu Zhangjiagang Media Center has innovated its performance evaluation system by linking 30% of performance metrics to communication effectiveness, promoting a quantifiable career development path [7] Group 5: The Future of Media Convergence - The ongoing transformation in media convergence is characterized by the integration of AI, big data, and cloud computing, fundamentally changing content production and distribution processes [8] - The "smart media" revolution is not only about technological advancements but also reflects deeper changes in communication concepts, structures, and values, revitalizing the media landscape [8]