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Core Insights - The flower and plant consumption is shifting from traditional ornamental use to a more multifunctional and emotional value, reflecting changing consumer preferences [1][2] - The market for flower retail consumption in China is projected to reach nearly 220 billion yuan in 2024, with e-commerce accounting for approximately 120 billion yuan, representing 54.5% of the market [2] Group 1: Consumer Trends - Consumers aged 36 to 45 represent over one-third of the market, with popular varieties like peonies, wintergreen, and narcissus seeing sales growth exceeding 10 times [1] - The demand for easy-to-care-for plants, such as Brazilian wood and small potted plants with calming effects, is on the rise, indicating a shift towards everyday self-care consumption [1] Group 2: Industry Developments - The flower and plant industry is experiencing positive signals, with e-commerce becoming the main growth engine for retail over the past three years [2] - The rise of "internet celebrity florists" who leverage technology and social media for marketing is driving innovation and sales in the industry, while also boosting related sectors like pots, fertilizers, and care courses [2] - The transition from offline to online sales and from product selling to experience selling highlights the industry's transformation and the increasing quality of life consumers seek [2]