多端发力 “电影+”激活消费新动能

Core Insights - The film market during this year's National Day holiday showed strong momentum, with the "film+" consumption model becoming a significant driver of holiday spending growth [1] - The integration of various sectors such as "film + cultural tourism," "film + merchandise," and "film + food" has injected vitality into the economy and demonstrated the high-quality development of China's film industry [1] - The National Day holiday saw the release of over ten new films across diverse genres, including historical war, animation, fantasy, and comedy [1] Summary by Categories - Consumer Satisfaction - The National Day holiday film audience satisfaction score reached 85.4, an increase of 2.1 points year-on-year, marking the highest level in four years [1] - Ticket Pricing - The average ticket price during the National Day holiday was 36.64 yuan, reflecting a year-on-year decrease of 9.28% [1]