Core Insights - The tourism market in Sichuan province experienced significant growth during the National Day and Mid-Autumn Festival holiday, with a total of 47.34 million visitors and a tourism consumption of 38.40 billion yuan, reflecting year-on-year increases of 8.32% and 6.53% respectively [6][7] Group 1: Tourism Performance - The province's 18 five-star scenic spots received a total of 5.22 million visitors, generating ticket revenue of 214 million yuan, with year-on-year growth of 12.56% and 8.38% respectively [7] - The Jiuzhaigou scenic area reached its maximum capacity of 41,000 visitors per day for seven consecutive days, with a total of 305,700 visitors during the holiday, marking a year-on-year increase of 24.39% [7] - The proportion of out-of-province visitors reached 77.63%, indicating strong external interest in Sichuan's attractions [7] Group 2: Cultural and Tourism Activities - Over 1,300 cultural and tourism promotional activities were launched, enhancing service quality and visitor experience [6] - The province hosted 833 cultural events, attracting 2.04 million participants, and libraries and museums received 9.31 million visitors, a year-on-year increase of 31.1% [9] Group 3: Economic Impact - The provincial tourism investment group reported a total tourism revenue of 58.54 million yuan, a year-on-year increase of 4.09%, with several scenic areas seeing revenue growth of 33.06% [8] - The newly opened Jiuzhai-Mianyang Expressway significantly boosted tourism in surrounding areas, with the Beichuan Jiuhuang Mountain scenic area generating approximately 26.67 million yuan in revenue, a year-on-year increase of 108.13% [8] Group 4: Innovative Experiences - Museums and cultural sites introduced technology-driven experiences, such as smart wearable devices at the Sanxingdui Museum, enhancing visitor engagement [10] - Chengdu's Wuhou Shrine Museum and Du Fu Thatched Cottage Museum hosted interactive cultural activities, resulting in significant increases in visitor numbers [10] Group 5: Diverse Consumption Trends - The province's tourism system capitalized on the 2025 National Day cultural and tourism consumption month, launching numerous attractive new tourism consumption scenarios [11] - Nighttime tourism consumption grew by 18.2%, with Chengdu ranking second nationally in tourism consumption destinations [11] Group 6: Events and Performances - The province hosted 86 commercial performances during the holiday, attracting 210,000 attendees and generating over 1 billion yuan in box office revenue [12] - New performance projects at scenic spots, such as the Yibin Xingwen Shihai, successfully attracted significant visitor traffic [12]
国庆中秋假期4734.15万人次游四川，同比增长8.32% 火！多个景区天天客满 热！文旅消费全国第四
Si Chuan Ri Bao·2025-10-10 00:18